The Family

Wayne Noble

Founder (1955 to 2025)

Wayne Noble was the Founder of Carolina Farmstead, a history buff, and a proud father and grandfather.

Wayne passed away August 2025 but his legacy lives on in every piece of furniture that leaves the shop, and in the family he built Carolina Farmstead to support.

Norma Noble

Owner

Norma Noble is the Owner of Carolina Farmstead. Before joining the family business, she spent more than 40 years in the pharmaceutical industry, focusing on operations, quality and project management.

That background shows in how she approaches the business today — with an eye for detail and a commitment to doing things the right way, every time. As the wife of founder Wayne Noble and mother to Justin and Matt, Norma has watched Carolina Farmstead grow from the beginning, and in recent years has become more hands-on in helping run it, with a focus on sales and quality.

Justin Noble

Operations Manager

As the Operations Manager for Carolina Farmstead, Justin Noble keeps the business running smoothly. He enjoys working with customers and talking to people. Before working at Carolina Farmstead, he earned his Bachelor’s Degree in political science from East Carolina University.

Shortly after graduating, he was injured in a serious car accident, along with his brother Matt, which left him paralyzed and gave his brother a traumatic brain injury. Since the accident, Justin and Matt have worked together to help each other in life and in business. Justin uses his sharp brain to help Matt, and Matt uses his strong body and legs to help Justin.

The local community came together to support Justin and his brother after the accident, and at Carolina Farmstead he wishes to make the community that cared so deeply for his family proud.

Matt Noble

Lead Craftsman

Matt Noble is the Lead Craftsman for Carolina Farmstead. He and his wife Natalie have a little boy named Noah who is their pride and joy. Like his older brother, Justin, Matt also studied political science at East Carolina University before working at Carolina Farmstead.

Matt and his brother Justin were both injured in a serious car accident during college, which left Matt with traumatic brain injury and paralyzed Justin. Since the accident, the two brothers have helped each other out in life and in business. Matt uses his strong body and legs to help Justin, and Justin uses his sharp brain to help Matt.

Matt is proud to be working with his family and has a passion for woodworking that he enjoys exploring and expanding at Carolina Farmstead.